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What type of user role is critical when multiple products need to be linked to opportunities?

  1. Account executive role

  2. Product manager role

  3. Sales manager role

  4. Sales representative role

The correct answer is: Sales representative role

A sales representative role is critical when multiple products need to be linked to opportunities because these individuals are directly involved in managing the sales process and engaging with customers about the products being offered. They play a key role in identifying client needs and aligning them with the appropriate offerings, enhancing the chances of closing deals effectively. Sales representatives utilize their understanding of the products to create comprehensive opportunities that detail the value of each product to the customer, ultimately ensuring a more tailored sales approach. They have the hands-on experience required to navigate different product combinations and configurations relevant to prospects, making them pivotal in linking products to opportunities. In contrast, other roles such as account executives, product managers, and sales managers might have their own specific functions that support the sales process but do not focus as significantly on the direct linkage of multiple products to opportunities as sales representatives do. Account executives typically focus on broader relationship management, product managers work on product strategy and development, while sales managers oversee the sales team and overall strategy rather than individual product linkages.