Which of these objects can fields be mapped to during lead conversion?

During lead conversion in Salesforce, fields can be mapped primarily to Contacts, among other objects. When a lead is converted, the default functionality allows for mapping the lead fields to a new contact record. This process is crucial as it ensures that relevant information collected from the lead is appropriately transferred to the contact that will maintain the customer relationship and continue the sales process.

Mapping to Contacts is vital because these records represent individual people or prospects that a business engages with, and having their data accurately reflected is essential for follow-up interactions.

Although there are additional options that could potentially be created during the lead conversion process, such as Opportunities and Accounts, the primary entity where lead data is initially mapped is to the Contact object. This association not only aids in maintaining a cohesive database but also enhances reporting and analytics related to customer interactions.

In summary, the focus during lead conversion is on establishing a connection with the person represented by the lead, which is why mapping occurs specifically to Contacts.