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Which Salesforce feature is key for analyzing sales territory effectiveness?

  1. Sales Cloud Einstein.

  2. Sales Analytics app.

  3. Opportunity Management dashboard.

  4. Custom report types.

The correct answer is: Sales Analytics app.

The Sales Analytics app is essential for analyzing sales territory effectiveness because it provides powerful, data-driven insights and visualizations specifically tailored for sales metrics. It allows users to explore and visualize their data to focus on performance across different sales territories, making it easier to identify trends, opportunities, and areas for improvement. This application harnesses advanced analytics capabilities, enabling users to compare territory performance over time, evaluate sales effectiveness, and make informed decisions based on comprehensive data analysis. The dashboards and reports within the Sales Analytics app can highlight critical factors such as win rates, quota attainment, and overall sales performance, thereby facilitating a deeper understanding of which strategies are working or need adjustment in specific territories. While other options like Sales Cloud Einstein and custom report types also contribute to analyzing data, they do not provide the same focused analytical environment or predefined metrics that the Sales Analytics app provides, which is crucial for evaluating and enhancing sales territory effectiveness. The Opportunity Management dashboard is beneficial primarily for tracking the sales process rather than providing a broad analysis across territories.